It's a brand of dog biscuits! And I make it a goal to taste test every dog treat that enters the house! You don't want to give your dog something that tastes gross, y'know? They're part of your family, they should get things that taste good too!

[Obviously. Doesn't everyone do that?]

...and some of them actually taste pretty good. Did you know Milkbone biscuits are surprisingly healthy? They're like, definitely human grade food, and they're pretty great for snacking on if you have something to drink with them. They're really dry, but tasty.